Tuesday, August 26, 2008

Y Water

Here's another bottle design by Yves Behar... this time for Y Water. This low calorie, organic, "developmental drink" made especially for kids is packaged in a blow molded, copolyester Y-shaped bottle. The goal, to encourage children to eat and drink healthily while also choosing products that can be reused or recycled. In this case the empty bottles are not only completely recyclable but are also reusable when repurposed as building toys joined together with Y Knots.

Y muscle water... because you never know who is going to challenge you to a wrestling match. Y not?

Y bone water... because you don't want your skeleton walking out on you. Y not?

Y brain water... because it improves your memory, and doesn't taste like actual brains. Y not?

{I appreciate the simplicity of packaging for this product. However, high design aside, I will be curious to see if this idea takes off. While the concept is interesting, even admirable, it seems a bit gimmicky.}

Y Water
Bottle design by Yves Behar
Available in Arizona, California, and Nevada